.YOU MAY not realise it, yet different typefaces generate various emotions. Serif typefaces, along with tiny movements by the end of letters, are actually frequently found in books and also newspapers. They appear trusted as well as reliable. Sans serif font styles, which are plain, can show up contemporary and also informal. Visual consistency provides readers a feeling that they recognize where they stand up it aids to build count on. In the case of The Financial expert, it establishes the tone for our writing.